FAQ

What should I look out for when choosing an app agency? 

If you want to have a mobile app developed, choosing the right app agency is crucial to your project's success. Many people ask themselves these questions: 

What makes a good app agency? 

• Many years of experience in app development (iOS, Android, cross-platform) 

• An interdisciplinary team with UX/UI designers, developers, and quality assurance 

• Full-service capabilities from the initial idea to publication in the App Store 

• Technological expertise: Native apps, web apps, hybrid frameworks (Flutter, React Native, Xamarin) 

• Experience with features such as Bluetooth LE, geofencing, QR codes, PDF export, interfaces (APIs) 

• Process experience with the Apple App Store & Google Play Store

Tip: Avoid agencies that outsource parts of the process – direct communication, short channels, and internal testing ensure quality and save time.

[Link: More about our app agency (Mobile App Agency)] 

A well-thought-out app concept ensures clarity, efficiency, and predictability.

What are the benefits of a good concept? 

• Clear communication between you and the development team 

• Early definition of requirements, target audiences, and budgets 

• Use of tools like wireframes, user stories, click dummies, and mind maps 

• Avoidance of misunderstandings during development

Use Case: Clients who invest in a clean concept at the beginning save costs later on by reducing the number of revision loops. 

[Link: More about app conception] 

A compelling app design increases download numbers and the retention of your users.

What matters most? 

• UI/UX design that optimises user guidance 

• Platform-specific design (iOS Human Interface Guidelines, Android Material Design) 

• High-quality app icons, screenshots, and possibly demo videos in the store 

• A consistent appearance across all views

Tip: Users decide in seconds whether to download an app – the design is often the deciding factor.

[Link: More about UI Design]

[Link: More about UX Design] 

App development is an agile process in which we accompany you from the idea to a scalable solution. Our approach is based on sound conception, excellent design, high-quality development, and continuous optimisation.

Our typical project steps: 

1. Product Strategy & Conception: Together with you, we define the vision, target audiences, core features, and the business model of your app. 

2. UX/UI Design: Our designers develop intuitive user flows, clickable prototypes, and a visual design tailored to users and platforms.

3. Technical Implementation: Whether it's a native app, web app, or cross-platform – we choose the appropriate technology (e.g., Flutter, Kotlin, Swift) and build your product efficiently.

4. Quality Assurance: Testing is not an afterthought for us. We perform automated and manual testing on various devices and operating systems.

5. Launch & Continuous Improvement: We support you during the App Store launch and continuously develop your app after release – data-driven, structured, and focused on users and business goals.

Tip: Successful app projects don't think in phases, but in cycles. We work iteratively, data-driven, and transparently – so you remain flexible and your product grows with real users.

[Link: More about app development] 

An app alone doesn't guarantee success – visibility is the key.

What does this involve? 

• App Store Optimisation (ASO): Optimising the title, keywords, and screenshots 

• Analytics & Attribution: Understanding user behaviour 

• Performance Marketing: Increasing visibility (e.g., via social ads, search engines)

Conclusion: Plan your marketing early on – ideally during the conception phase.

[Link: More about app marketing]

An app project doesn't end with the first release.

Reasons for regular updates: 

• Fixing bugs and security vulnerabilities 

• Adapting to new iOS/Android versions 

• Implementing user feedback 

• Technical or visual enhancements 

• Optimising discoverability in the App Store ASO

Tip: Also review and revise keywords and store metadata regularly.

[Link: More about app updates] 

The costs depend heavily on the functional scope and complexity of your app.

Typical cost blocks: 

• Concept & Strategy 

• UI/UX Design 

• Programming 

• Testing & Quality Assurance 

• Project Management

Rule of thumb: The better your concept, the more precise the cost estimate. Tools like wireframes and user stories will help you with this.

[Link: Get in touch with us] 

The duration depends on various factors: 

• Number & complexity of features 

• Choice of platform (iOS, Android, or both) 

• Scope of design & depth of testing 

• Internal vs. external communication

Guideline: Small apps take 2–3 months, complex projects can take up to 6–9 months.

Tip: Full-service agencies like NEXT Munich prevent time losses through seamless handovers.

[Link: More about having an app developed] 

Yes – from conception and native app development (iOS & Android) right through to approval as an "app on prescription" in the BfArM DiGA directory. We guide pharmaceutical companies, MedTech startups, and digital health innovators on their journey to creating a reimbursable health app.

Our services for Health Apps & DiGAs: 

• Strategy & Conception: DiGA-compliant infrastructure & data management, redemption of DiGA codes 

• UX/UI Design: User-centric design with usability testing 

• Native Development: iOS and Android apps 

• Regulatory & Approval: CE marking (Class I or IIa medical device), support with the BfArM application, audit for BSI guideline TR-03161 

• Data Protection & IT Security: GDPR-compliant architecture, ISO 27001 

• Integration: Connection to the ePA (electronic patient record) and Health ID 

• Real-World Data Collection: Proof of a positive care effect 

• Management: Project management, product management, quality management 

• Post-Launch: Continuous improvement, backend implementation within the partner network

With our experience from successful DiGA projects like [Link: Uroletics], we know the regulatory hurdles and ensure that your app becomes secure, reimbursable, and suitable for everyday use. Upon request, we also offer complete DiGA solutions in collaboration with our partners, including product development and regulatory support. 

A Skill (Amazon) or an Action (Google) is the voice-based equivalent of an app.

Examples: 

• Smart Home: Controlling lights, heating, and blinds by voice 

• Service Skills: Checking parcel status, ordering pizza, checking timetables 

• Corporate Skills: Voice applications, product information, promotions

[Link: More about Skills for voice assistants] 

"Actions" are voice-controlled applications for the Google Assistant – comparable to Alexa Skills. Users activate them via voice command, e.g., for smart home control, connected car features, or services like parcel tracking, recipe suggestions, or timetable information.

[Link: More about Google Actions] 

Since 2009, NEXT Munich has specialised in the development of high-quality digital products – focusing on apps, platforms, and scalable services. We support you with an experienced, interdisciplinary team covering strategy, design, and tech.

Why you are in the right place with us: 

• You start with a free, no-obligation consultation – open, honest, and on equal terms. 

• We meet you wherever you are currently at: with your idea, your MVP, or your already running product. 

• Together we develop a well-thought-out concept that is clearly structured and avoids detours later on. 

• Our Product Owners think ahead, ask the right questions – and guide you through all phases alongside a dedicated team of developers, designers, and QA specialists. 

• Thanks to our approach, you can calculate budget and timing much more accurately. 

• We are still there for you after the launch: with continuous improvement, operation, optimisation, and ASO.

NEXT Munich stands for: 

• Full-service from a single source 

• Transparent communication & agile working 

• Technological excellence and design with a focus on users 

• Long-term partnerships on an equal footing 

With App Analytics, you gain real insights into the behaviour of your users – allowing you to make better, data-driven decisions.

Why App Analytics is so important: 

• You can identify which features are actually being used – and which are not. 

• You can see where users drop off or encounter problems. 

• You can continuously develop and optimise your app instead of relying solely on guesswork. 

• You measure the success of marketing campaigns and feature releases in real-time.

Tip: Integrate analytics right when your app launches so you don't lose any crucial insights. Tools like Firebase, Mixpanel, or Amplitude can help you with this.

[Link: More about Analytics]

CRO means: making more out of your existing traffic – without constantly having to buy new users.

How CRO supports you in your app: 

• You systematically test different texts, colours, buttons, or screens (A/B testing). 

• You find out what genuinely convinces your target audience – e.g., during onboarding or before an in-app purchase. 

• You improve user experience and trust, which directly leads to better results. 

• You sustainably increase your conversions – e.g., more registrations, purchases, or subscriptions.

Conclusion: CRO is not a one-off sprint, but a continuous process with which you make your app more user-friendly and successful.

[Link: More about CRO] 

Apple Vision Pro is a mixed-reality headset that seamlessly blends physical and digital environments. It is controlled via eye-tracking, hand gestures, and voice commands. The device opens up entirely new possibilities for immersive storytelling, collaborative work processes, training sessions, and product presentations. It offers enormous potential for companies – from virtual showrooms and interactive learning environments through to new UX formats in the age of spatial computing. Those who explore the possibilities early on can actively shape the next major platform shift. 

Our workshops are aimed at anyone wanting to discover Apple Vision Pro from a strategic or practical perspective – whether you're a decision-maker, designer, or developer. They are particularly valuable for teams in innovation, product development, UX/UI, marketing, or IT. The workshops provide a collaborative framework to examine how next-generation experiences can be realised and to explore practical applications within your own corporate context. The aim is to identify realistic integration and innovation opportunities. We offer tailored formats for beginners, concept-oriented teams, and technically minded participants – with or without prior knowledge.