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What Healthtech Founders Often Realize Too Late About DiGA Apple Search Ads: Why Structure Alone Doesn't Deliver Performance CCPM Instead of Scrum: Why We Rely on Critical Chain Project Management for App Projects The Retention Funnel: How to turn one-off downloads into loyal app users

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Published 08.10.2026

What Healthtech Founders Often Realize Too Late About DiGA

This interview from R2GConnect features Benjamin Broll, Managing Director at NEXT Munich, sharing practical insights into developing DiGA pr...

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Published 16.03.2026

Apple Search Ads: Why Structure Alone Doesn't Deliver Perfor...

Brand, Generic, Competitor and Discovery campaigns have become the standard in Apple Search Ads. Yet many accounts still fall short of their...

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Published 12.03.2026

CCPM Instead of Scrum: Why We Rely on Critical Chain Project...

We've made a deliberate shift in our project management approach: from Scrum to Critical Chain Project Management (CCPM). We found that CCPM...

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Published 21.01.2026

Black and White: All or Nothing

Once a month, our UX/UI and Marketing teams come together for an inspiration session called "What's NEXT?" Each session is led by one of our...

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Published 15.01.2026

The Retention Funnel: How to turn one-off downloads into loy...

Including a practical action plan Most apps lose the majority of their users shortly after they are downloaded. This article explains why lo...

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Published 22.10.2025

White paper: App Store Optimisation & Advertising – Growth...

Our new white paper shows how you can combine ASO (App Store Optimisation) and ASA (Apple Search Ads) to achieve a measurable increase in vi...

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Published 10.10.2025

Growth Phestival Berlin 2025: Between techno beats and ASO i...

From App Store Optimisation to Analytics: Our highlights from the Growth Phestival at the legendary Club OST There are few venues as well-su...